Understand how your customers
think, feel, and decide.
AI-moderated interviews with real customers. Start yourself in Tangible or Claude — or brief us and we run it. Same research quality either way.
See how they think, feel, and decide — on what you’re shipping, or with an open question.
Talk-aloud while they try a first-session task — where they hesitate, and why.
Curious what a respondent actually sees?
Sit in a live interview yourself — same AI moderator, real session. Not tied to the examples above.
From those conversations — a report, a deck, and the quotes to back the call.
Same outputs whether you run it or we do — Tangible, Claude, or a brief. Themes, verbatims, and a clear recommendation — not a dashboard to interpret.
Board-ready report
Live concept-test insights — winner, TL;DR, themes. Opens the full sample report.
Open sample report
Decision deck
Present mode from the same study — slides for IC or the board.
Open sample deckEvidence · verbatims
“Price is what we told procurement… the demo was the real issue.”
Evidence & quotes
Buyer language by theme — so the “why” isn’t lost in a summary.
See it in a reportIn Claude & ChatGPT
Research from chat.
Draft and analyze in Claude or ChatGPT — launch and recruit still run on Tangible. Same path as the app.
- 01
Create
Describe the decision. Claude or ChatGPT drafts the study.
- 02
Analyze
Ask follow-ups on themes and quotes in-thread.
Trusted by
Trusted by teams who care about
meaningful insights
Same research engine. You choose how hands-on.
You run it
Research-grade tool when you want control
Design, recruit, and interview in Tangible or Claude — same quality bars as a full engagement.
We're in it with you
Safe hands when you want the work taken
Brief us — study design, fieldwork, and a report you can present. Hand off any step, anytime.
Switch mid-stream — start yourself, hand off anytime. Same recruiting, interviews, and deliverables either way.
Built for the operators making the call
not a research team you have to staff
Same engine, four lenses. Start yourself or brief us — scoped to the decision you have to make.
Whatever you need to learn,
same study types either way
Message Testing
Which headline, hook, or positioning lands. Customer language ready to drop into your campaign.
Win/Loss Analysis
Why deals close — or don't — straight from the customers who decided.
Diligence Interviews
Stress-test the thesis. Talk to a portco's customers in week one, get the report by close.
Concept Testing
Validate a product, feature, or campaign idea with real customers before you commit budget.
Pricing Research
What customers expect to pay, where friction lives, and where you have unused pricing power.
Churn Diagnosis
The real reasons customers leave — and which ones you can still save — in their own words.
Common questions
Customer research through AI-moderated interviews with real people. You get themes, quotes, and a clear recommendation — not a dashboard to interpret. Same engine whether you run the study yourself or brief our team.
Either. Start in Tangible or Claude when you want control. Brief us when you want safe hands on design, fieldwork, and the write-up. You can switch mid-stream — same recruiting, interviews, and deliverables either way.
Draft and analyze studies from chat. Launch, recruit, and interviews still run on Tangible — same path as the app. Connect once, then work in the thread you already use.
A board-ready report: executive summary, themes with evidence, customer quotes, and a recommendation. Same outputs whether you start in the product, in chat, or with a brief to us.
Self-serve and Claude: draft in minutes; recruited respondents often within 24–72 hours; themes and quotes as responses complete. Done-for-you sprints typically deliver a finished report in 3–5 days.
Yes. Bring your list, community, or panel — or use our vetted pool. Tangible handles screening, outreach, incentives, and scheduling either way.
Done-for-you studies are always reviewed by a senior researcher. Self-serve and Claude use the same quality bars and automated checks — add a human-reviewed report anytime you want safe hands on the write-up.