You’re about to make a $10M decision.
Did you ask the customer?
Market entry. Pricing changes. Competitive repositioning. Your strategy deck has 47 pages and zero customer quotes. Tangible talks to the customers you’re betting on and delivers the evidence your board needs — in days, not quarters.
Your report includes: executive summary, market-level themes with evidence, customer quotes and sentiment analysis, competitive perception, pricing sensitivity data, and strategic recommendations
Strategy built on assumptions is just expensive guessing.
You have market sizing models, consultant reports, and internal analysis. But how many of those conclusions are tested with the actual customers you’re betting on? Tangible delivers customer evidence for the decisions that carry the most financial exposure.
Your challenges. Our answers.
Your strategy deck relies on market sizing models and consultant opinion. The customer’s voice is missing.
We interview 50-200 customers in your target market and deliver evidence your board can trust — direct quotes, validated themes, and data-backed recommendations.
Market entry decisions are high-stakes bets. You’re committing $5-50M based on secondary research and internal conviction.
We validate demand, willingness to pay, switching triggers, and competitive perception with real buyers in the target market — in 7-10 days.
Pricing changes affect every customer. You model the impact but don’t know how buyers will actually react.
We run pricing perception studies with 100+ buyers to surface price sensitivity, reference points, and the language around value — before you change the number.
Competitive strategy is built on feature comparisons and analyst reports, not buyer perception.
We interview buyers who evaluated both you and your competitors. You get the decision narrative — what actually drives the choice, in their own words.
How it works
Talk to our AI
5-min voice call. You get a v1 study to approve within 24 hours.
We find your people
We recruit the right participants for your study.
We talk to them
30-200 deep conversations with follow-ups.
You get the answers
Themes, quotes, breakdowns, and a clear action plan.
200 customer conversations for less than one day of consultant time.
How Tangible compares
| Today | Tangible | |
|---|---|---|
| Evidence base | Consultant: 10-15 interviews | 200+ structured conversations |
| Cost | Consultant: $150-200K / GLG: $300/hr | $15-25K all-in |
| Timeline | Consultant: 6-12 weeks | 7-10 days |
| Output | Consultant: their opinion / GLG: raw notes | Themes, quotes, recommendations |
| Confidentiality | Varies | NDA-first, blind studies available |
Studies we run for you
Market Entry Validation
Test demand, willingness to pay, and competitive dynamics in a new market before you commit resources.
Pricing Perception Study
Understand how buyers perceive your pricing, what they compare it to, and where the friction is.
Competitive Strategy Research
How buyers evaluate you vs. competitors — the decision narrative, not just the feature matrix.
Customer Due Diligence
50-200 interviews with a target company’s customers before you sign. What do they really think?
Category Positioning
Understand how buyers categorize your market and where the white space exists for positioning.
Strategic Bet Validation
Test the assumptions behind your biggest bets — new product, new segment, new geography.
“We surfaced customer struggles in minutes. It drastically changed how we prioritize and make decisions across the team.”
Common questions
Consultants interview 10-15 people and layer their own judgment. We interview 200 and deliver the customer evidence directly. Same strategic rigor, 20x the evidence base, 1/10th the cost.
NDA-first process. Blind studies available — your competitors never know who's asking. Structured data handling, not informal expert conversations.
Yes. We interview 50-200 of a target company's customers before you sign. Customer sentiment, retention risk, competitive positioning, and willingness-to-pay — evidence your consultants can't get in time.
Expert networks charge $300/hr per expert with a 31% quality failure rate (Woozle Research). We deliver 200 structured conversations for $15K. No scheduling, no transcribing, no synthesizing — you get a finished report.
Ready to back your strategy with evidence?
50-200 customer conversations. The evidence your board needs, in the timeline your strategy demands.