Brief us Monday. Launch with validated messaging by Thursday.
100 real buyers test your messaging by Thursday. Same depth as a Listen Labs study — a fixed price, no procurement.
100+ adaptive interviews, senior-researcher reviewed before delivery.
Real customer conversations, live.
—and the part that actually hooked us was the onboarding.
Mei, Devon, Priya · +24 more this study
From those conversations, you get a board-ready presentation.
Your report includes: winning concept with reasoning, buyer quotes by segment, concept-by-concept breakdown, and 3-5 specific recommendations for launch
Trusted by
Trusted by teams who care about
meaningful insights
A finished report. Not a dashboard, not raw data.
Themes, customer quotes, segment breakdowns, and a recommended action plan — reviewed by a senior researcher before it ships.
Concepts ranked by buyer intent
Each headline, value prop, or campaign concept scored by intent-to-act with the buyer reasoning behind every rank. You ship the winner with the why — not just a preference vote.
From brief to launch deck in 72 hours
Brief us Monday. Recommendation Thursday. Fits inside a sprint, not a quarter — so you test before launch, not after the campaign post-mortem.
Test every campaign, not just the rebrand
A fixed price per study fits inside campaign budgets, not annual research lines. Test the medium bets too — and compound the learnings campaign over campaign.
Brief like an agency. Get a recommendation, not a dashboard.
Send goals, audience, timeline. We design the study, recruit the buyers, run the interviews, and write the recommendation. You present the findings — no platform to learn, no analyst to hire.
How Tangible compares to your other options
| Research Agency | Listen Labs / Conveo / Outset | Tangible | |
|---|---|---|---|
| Cost per study | $50K+ per project | $30K+ subscription | Fixed price per study · pay-as-you-go |
| Timeline | 6–8 weeks | 1–2 weeks (you run it) | 3–5 days (deep, done-for-you) |
| Depth | 15 interviews | As deep as you design (you build the study) | 100+ AI-moderated conversations with adaptive probing |
| Deliverable | Slide deck | Dashboard + transcripts (you synthesize) | Board-ready report with ranked recommendation |
| Who runs the study? | Them — slow, expensive | You — design, screen, analyze | We handle everything — design, recruit, moderate, analyze |
| Procurement | $50K MSA + vendor review | Annual contract + seat fees | Single fixed-price invoice — under most signing authority |
Your challenges.
Our answers.
Research takes too long to fit your campaign timeline. By the time it's done, the window has closed.
Brief us at 9am. First customer interview by tomorrow. Full report with a recommendation by Thursday. We match your speed.
You need to test messaging but can't wait for procurement to approve a $50K agency.
A fixed price per study. Under your signing authority. No vendor review, no MSA, no 6-week procurement cycle. Start today.
Your team is stretched. Nobody has bandwidth to design a study, recruit participants, and analyze results.
We handle everything. 5-min voice call with our AI — you get a v1 study to approve within 24 hours. We design, recruit, interview, analyze, and deliver. You present the findings.
Leadership asks 'did we test this?' and the answer is always 'there wasn't time.'
Now the answer is 'yes — here's the report.' At 3 days and a fixed price, there's always time.
From question to
board-ready report in four steps
You bring the question. We handle everything else.
Brief us
Send a brief or hop on a 5-min intake call. You get a v1 study to approve within 24 hours.
We find your people
We recruit the right participants for your study.
We talk to them
30-200 deep conversations with follow-ups.
You get the answers
Themes, quotes, breakdowns, and a clear action plan.
Whatever you need to learn,
we run the study
Message Testing
Test headlines, value props, and positioning with your target audience before launch.
Launch Readiness
Validate GTM messaging, pricing framing, and feature emphasis before go-live.
Campaign Concept Testing
Validate creative concepts and themes with real buyers before committing budget.
Audience Segmentation
Understand how different segments think about your category and brand.
Content Strategy Research
Discover the topics and language your audience actually cares about.
Competitive Positioning
Learn how buyers compare you to alternatives — in their own words.
Don’t just take our word for it
“We surfaced customer struggles in minutes. It drastically changed how we prioritize and make decisions across the team.”
Common questions
Typically 3-5 concepts per study. Each is tested with 50-100+ buyers who give qualitative feedback — not just preference votes, but reasoning, associations, and improvement suggestions.
A ranked recommendation (which concept wins), reasoning from buyers, segment-level differences, specific quotes, and what to change about each concept. 15-25 pages, ready to present.
Both. We test headlines, taglines, positioning statements, ad concepts, packaging, and campaign themes. Any stimulus your buyers can react to.
Sprint studies deliver in 3 days. Brief us Monday morning, first interviews by Tuesday, report by Thursday. Standard studies take 5-7 days.
Yes — every engagement starts with a mutual NDA. We can sign yours or use a standard template. Briefs, target lists, unreleased messaging, and results stay confidential between Tangible and your team.
Yes. Supply a CSV of customers, prospects, or churned accounts and we handle outreach, screening, and incentives. Most studies blend a portion of your list with recruited B2B SaaS buyers for comparison.
We recruit from your network, our 30M+ vetted panel, and targeted LinkedIn outreach. For niche profiles (e.g., 'CISOs at Series A fintechs') we typically achieve 30-60 interviews in 5-7 days. We'll tell you upfront if a target is too narrow before you commit.
Yes — request one and we'll send an anonymized 15-page sample within 24 hours. It shows the structure, depth, and recommendation format you'd get from your own study.
Ready to test your next campaign?
Fixed price (excl. incentives). 5-min intake call. Report by Thursday.