Customer research · inside Claude
Customer research, from Claude.
Hear from your buyers in days. Describe what you want to learn — Tangible builds the study, recruits matched respondents, and brings what they said back into chat.
Connect in Claude settings · Free to install · Claude Pro, Team, or Enterprise
Ask a Customer · customer discovery
Get started
Connect Tangible to Claude.
Paste one URL in Claude settings. Sign in once, then describe what you want to learn — discovery, concept test, or brand study.
Recommended · claude.ai, Desktop, and mobile
Add the Tangible connector
Connects Tangible research tools to Claude. Works on claude.ai and Claude Desktop — no setup wizard, no API keys.
Settings → Connectors → Add custom
Open Claude settings, go to Connectors, and click Add custom connector.
Paste the Tangible URL
Claude handles the OAuth handshake. Sign in to Tangible once in your browser.
https://mcp.tangiblehq.aiAsk Claude to run a study
Describe your question in plain English. Claude uses Tangible to draft, recruit, and summarize.
Claude Code
claude mcp add --transport http tangible-client https://mcp.tangiblehq.aiShell command for Claude Code. Same MCP server as above.
Example prompts and study types: github.com/Tangible-HQ/tangible-for-claude
Works on Claude Pro, Team, and Enterprise · Free to connect · team@tangiblehq.ai if you get stuck
Trusted by teams who make the call on customer truth
How it works
From a sentence in Claude to a finished report.
Three steps after install. One chat. No dashboards, no vendor calls, no waiting on a research team.
Tell Claude what you want to learn
Describe your decision in plain English — validate a pain point, hear from recent signups, or compare two landing pages. One focused question works best.
Review the draft and audience
Claude drafts the study in minutes. You confirm who should answer — role, company type, geography — and Tangible recruits people who match.
Launch and read what customers said
Approve in the Tangible app, responses come in over 24–72 hours, and Claude summarizes themes, quotes, and — for concept tests — which option wins.
- 30 sec
- To connect Tangible to Claude
- ~3 min
- To draft a study from your brief
- 24–72 hrs
- To recruit matched respondents
- Zero
- Spreadsheets or survey software to learn
What you can run today
Three study types, eleven common starting points.
Built for founders and product leaders first — brand and marketing teams use the same connector for perception and positioning studies too.
Ask a Customer
Open-ended listening when you want to learn — not compare. Tangible recruits the audience and collects responses in customers' own words.
Customer discovery
Talk to the market before you assume the problem is real.
"Do finance teams actually struggle with month-end close?"
Onboarding & first impressions
Find where new users get stuck in their first week.
"Talk to recent signups about what confused them before they got value."
Product feedback
Get focused input on a feature, workflow, or product area.
"Ask active users what's frustrating about our reporting module."
Voice of customer
Capture how customers describe you — for messaging and positioning.
"How do mid-market customers describe us vs. alternatives?"
Concept Test
Compare 2+ concrete options — URLs, Figma links, images, or mockups — and see which one wins with real people in your target audience.
Landing page or website
Pick the page that communicates best before you launch.
"Which of these two homepages is clearer to HR leaders?"
Ad or campaign creative
See which creative stops the scroll before you spend budget.
"Which LinkedIn ad would make a VP Sales stop and read?"
Packaging or retail concept
Choose the direction that wins on shelf or online.
"Compare these two packaging directions with buyers in our category."
Product or feature mockup
Pressure-test a flow or concept before you build it.
"Which onboarding mockup feels simpler to a first-time user?"
Brand Test
For brand and marketing managers — test how you're perceived, which story lands, or whether a campaign direction is worth the spend.
Brand perception
See how buyers describe you vs. competitors — associations, trust, and category fit.
"How does our brand land vs. Competitor X among marketing leaders?"
Positioning & messaging
Test which narrative, tagline, or value prop actually resonates before you ship it.
"Compare these three positioning lines with our ICP — which feels most credible?"
Campaign concept
Validate a campaign idea or creative territory before media budget goes out.
"Which campaign direction feels most distinctive in our category?"
What it actually looks like
One conversation, brief to recommendation.
Open-ended customer discovery — needs and pain points in their words. The exchange stays in Claude; older messages roll off as the thread continues, just like the live chat.
Study is live. Tangible is recruiting matched respondents — usually 24–72 hours. I'll summarize themes and quotes here when responses are in.
[2 days later] Top theme: owners spend 4–6 hours weekly fixing tip allocation errors. Strongest quote: "I'm reconciling spreadsheets at midnight instead of running the floor." Recommended next step: lead with automated tip pooling in positioning.
Why founders and PMs use this
The friction of starting a study is most of why studies don't happen.
No customer list required
Describe who should answer in plain language — role, company type, geography. Tangible recruits matched respondents.
Brief at the speed of thought
Most studies stall in the brief. Telling Claude what decision you're trying to make feels like messaging a colleague — half-formed thought in, sharp study out.
Answers, not spreadsheets
Themes in customers' own words, strong quotes, and a clear recommendation — for concept tests, which option wins and why.
FAQ
Common questions, straight answers.
Tangible is a customer research service. You describe what you need to learn — validate a pain point, compare two landing pages, test brand perception — and Tangible drafts the study, recruits real people who match your audience, and delivers themes, quotes, and a clear recommendation.
On claude.ai, open Settings → Connectors and paste https://mcp.tangiblehq.ai. Claude handles sign-in once. On Claude Code, you can run the MCP command on this page or follow the setup guide on GitHub. Both connect to the same Tangible account.
Themes in customers' own words, standout quotes, and a plain recommendation on what to do next. For concept and brand tests where you compared options, you also get which option won and why.
You see scope and cost before anything goes live — no platform subscription. Connect and draft studies for free; pricing is confirmed when you launch fieldwork.
Drafting takes about 3 minutes. After you launch, Tangible typically recruits matched respondents in 24–72 hours. Claude summarizes results as soon as enough responses are in.
No. Describe your target audience in plain language and Tangible recruits matched respondents. For some studies you may want your own customers, but you don't need a pre-built email list to get started.
Ask a Customer is open-ended listening. Concept Test compares 2+ concrete options and picks a winner. Brand Test covers perception, positioning, and campaign direction. Not sure? Describe your decision and Claude will route it.
Custom Connectors are available on Claude Pro, Team, and Enterprise. If you're on the free tier, you'll need to upgrade or use a workspace that has Pro+.
Claude helps you draft and refine the study. Launch always happens in the Tangible app — you'll see pricing before anything goes live. Results come back into the same Claude conversation when responses are in.
Yes. Studies run on Tangible infrastructure. Personal details are redacted before results return to Claude. Participants are recruited under our standard consent and privacy terms.
Your next study starts with one sentence.
Connect in 30 seconds. Free to install; you only pay for studies you launch.
Claude Pro, Team, or Enterprise · No credit card to install