For brand & product marketing
Know what your brand
actually says to buyers.
Tangible interviews your real buyers on the things you're accountable for — positioning, messaging, naming, campaign concepts — and hands you a decision-ready report in days. Senior-reviewed, fixed price, no annual tracker required.
Fixed price per study · under most leaders' signing authority · see pricing
The deliverable
A real Tangible report — winning message, buyer quotes, a recommendation.
Trusted by the marketers who own the brand's reputation
The gap you live in
You own how the brand is perceived. You're briefed on gut.
Between trackers, every positioning call, headline, and campaign concept is a bet placed on instinct. Tangible turns those bets into evidence — fast enough to use before the decision is made.
An annual brand tracker
A read on perception whenever a decision needs one — in days, not next fiscal year.
“The room liked it”
100+ real buyers on your positioning, in their own words — not the loudest voice in the review.
Launch, then find out
Test the message, name, and concept before the spend — and ship the winner with the why.
How it works
From question to finished report in four steps.
Brief us
Tell us the decision — a headline, a positioning, a name, a concept. Five minutes. A study design and fixed-price proposal come back within 24 hours.
We find your buyers
Your exact target — category buyers, prospects, or your own list — recruited from our 30M+ panel. No work for you.
We run the interviews
30–500 AI-moderated one-on-one conversations that probe the why. A senior researcher reviews every transcript.
You get the answer
A finished report: the winning message, buyer quotes, segment breakdowns, and a clear recommendation. Ready to present.
Brief us Monday. Ship the winning message by Friday.
What you get
A finished report. Not a dashboard, not raw data.
You bring the decision. We handle design, recruiting, interviews, and analysis — and hand you an answer you can present tomorrow.
- The winning message — ranked, with the buyer reasoning behind every rank
- Verbatim quotes in buyer language, ready to hand to creative or your agency
- Segment breakdowns — who responds to what, and why
- A clear recommendation you can drop into a launch deck or exec review
The input — real conversations, live
“the second headline made it click — I knew exactly what it did.”
Mei · live transcription
What we test
Every call you make on the brand, backed by buyers.
Why teams switch
“We surfaced customer struggles in minutes. It drastically changed how we prioritize and make decisions across the team.”
Questions
What brand teams ask first.
How is this different from our annual brand tracker?
A tracker gives you one broad read a year. Tangible answers a specific decision — a headline, a positioning, a name, a concept — in days, with 100+ buyers in their own words. Use it whenever a call needs evidence, not once a fiscal year.
Can you test creative — names, packaging, campaigns — or just copy?
Both. We test headlines, taglines, positioning statements, ad concepts, packaging, and campaign themes. Anything your buyers can react to, live.
How many concepts can we test at once, and how fast?
Typically 3–5 concepts per study, each tested with 50–100+ buyers. Sprint studies deliver in 3 days; standard studies in 5–7. Brief us Monday, present the winner by Friday.
Can we bring our own customer or prospect list?
Yes. Supply a CSV and we handle outreach, screening, and incentives. Most studies blend your list with recruited category buyers for comparison.
Do you sign an NDA before we share unreleased work?
Always — every engagement starts with a mutual NDA. Briefs, target lists, unreleased messaging, and results stay confidential between Tangible and your team.
Stop guessing how your brand lands.
Fixed price per study. Brief us today. A decision-ready report in days.