Your embedded research partner.
Tangible works inside your environment as your qual research agency — message tests, concept validation, win/loss, churn, launch readiness. Brief us like you'd brief an agency. We design, recruit, run, and deliver board-ready reports in days. No platform to learn. No research team to hire.
Under $10K per study · No procurement · Start this week
Research capacity embedded in how you already work.
Most B2B SaaS and enterprise teams need customer answers faster than they can hire researchers or wait on a traditional agency. Design partners treat Tangible as their standing research function — the team they brief when marketing needs message validation, product needs concept testing, or leadership needs evidence before a major decision.
Four steps.
- 01
Bring the research question
Your marketing, product, brand, or insights team identifies what needs validating — messaging, concepts, positioning, win/loss, churn drivers, launch readiness.
- 02
Brief us in minutes
Five-minute intake, same as briefing an agency. We scope the study, confirm audience and timeline, and send a proposal within 24 hours.
- 03
We run the study
50–300 AI-moderated interviews with dynamic probing, human-reviewed analysis, and 27 quality checks. Typically 3–7 days from brief to report.
- 04
Answers land with your team
Board-ready report with themes, verbatim quotes, and a clear recommendation — ready to share with stakeholders and act on immediately.
An agency relationship, built for speed.
- $5K
- Typical study — under procurement thresholds
- 3–7 days
- Brief to board-ready report
- 0
- Researchers to hire or platforms to operate
- 50–300
- Interviews per study with human-reviewed analysis
Design partners get priority scoping, dedicated contact, and early access as we expand study types and integrations into your workflow.
B2B SaaS and enterprise teams that need a research partner, not a tool.
Marketing & growth
Validate messaging, campaign concepts, and positioning before launch — without waiting weeks for an agency quote or building an in-house research function.
Product
Test concepts, features, and positioning with real buyers before development commits. Get qual depth at the speed product decisions actually move.
Brand & communications
Run perception studies, rebrand validation, and narrative testing with buyers in days — not the months a traditional agency timeline requires.
Insights & strategy
Extend your team's capacity with overflow studies that meet your methodological standards — methodology notes, transcripts, and structured analysis included.
More than project delivery — a partner shaping the product with you.
- Dedicated partner contact for scoping and delivery
- Priority turnaround on studies in your pipeline
- Sample reports and methodology overview for internal buy-in
- Early access to new study types and workflow integrations
- Direct line to product — your feedback shapes what we build next
Embedded agency — not another platform to operate.
Design partners chose Tangible because it fits how enterprise teams actually buy research: brief an expert, get a report, move on. No training. No licenses. No six-month agency SOW.
Common questions.
- What is a design partner?
- A B2B SaaS or enterprise company that partners with Tangible as their embedded research agency — running studies through us on an ongoing basis and helping shape the product as we integrate deeper into their workflow.
- Do we need researchers on our team to use Tangible?
- No. Tangible is built for decision-makers who need customer answers, not research operators. Brief us like you'd brief an agency; we handle study design, recruiting, moderation, analysis, and delivery.
- What study types can we run?
- Message testing, concept validation, win/loss analysis, churn studies, brand perception, segmentation, competitive positioning, and launch readiness — any qualitative study where you need to hear from buyers.
- How fast can we get results?
- Sprint studies deliver in 3 days. Standard studies in 5–7 days. Brief us Monday, have validated answers by the end of the week.
- Do you sign an NDA and work under our procurement rules?
- Yes. Every engagement starts with a mutual NDA. Studies typically sit under $10K — below most procurement thresholds — so you can start without a six-month vendor process.
Ready to make Tangible your research partner?
We're onboarding a small group of B2B SaaS and enterprise design partners. Talk to us about your research backlog and we'll scope your first study.